{"product_id":"shampoing-clarifiant-lissage-professionnel-l-iena-1l","title":"L'Iéna Paris La Genèse Professional Clarifying Shampoo 1L — Step 1","description":"\u003ch2\u003e\u003cstrong\u003eL'Iéna Paris La Genèse Professional Clarifying Shampoo — Step 1 — 1L\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color:#e03e2d;\"\u003e\u003cem\u003eProfessional clarifying shampoo. We accept no liability for use without the required professional skills.\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eL'Iéna Paris — A professional reference before straightening\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eL'Iéna Paris La Genèse\u003c\/strong\u003e is a high-performance preparatory clarifying shampoo designed before professional straightening. Made with 100% plant-based active ingredients, it deeply removes styling residues, mineral deposits and impurities without unnecessarily drying the hair fiber, preparing hair for straightening or Hair BTX.\u003c\/p\u003e\u003ch3\u003eWhy use a clarifying shampoo before straightening?\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eRemoves residues\u003c\/strong\u003e that can interfere with treatment penetration.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eOpens the cuticles\u003c\/strong\u003e to prepare the fiber.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eDeep cleanses\u003c\/strong\u003e while respecting the hair.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePrepares hair\u003c\/strong\u003e for professional straightening treatments.\u003c\/li\u003e\u003cli\u003eSupports a more consistent and long-lasting service.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAloe Vera\u003c\/strong\u003e helps soothe and hydrate during cleansing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrickly Pear\u003c\/strong\u003e is rich in vitamin E and helps protect the fiber.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHydrolyzed Keratin\u003c\/strong\u003e helps strengthen the hair structure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e nourishes and adds shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArgan Oil\u003c\/strong\u003e helps nourish and maintain flexibility.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e nourishes the hair and supports protection from heat.\u003c\/p\u003e\u003ch3\u003eCompatible with professional treatments\u003c\/h3\u003e\u003cp\u003eCompatible with Brazilian, Indian, tannin, Tahitian and French straightening treatments, Hair BTX from different brands, coloring and bleaching services, subject to each treatment's protocol and professional diagnosis.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e100% plant-based active ingredients — vegan formula\u003c\/li\u003e\u003cli\u003eDeep cleansing without unnecessarily drying the fiber\u003c\/li\u003e\u003cli\u003eProfessional 1L format\u003c\/li\u003e\u003cli\u003eSuitable as Step 1 before L'Iéna Paris Enzymoplasty\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eDirections\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Apply to wet hair, massage and rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Repeat a second time for optimal cleansing before professional straightening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Towel-dry and blow-dry to approximately 80–100% depending on the protocol used. Do not apply conditioner before the straightening treatment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eParis Liss professional tip:\u003c\/strong\u003e properly prepared hair is essential for an even professional result. Always follow the protocol of the straightening treatment being used.\u003c\/p\u003e","brand":"L'IENA","offers":[{"title":"Default Title","offer_id":51156482097488,"sku":"LIENA-SHMP","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/2298\/7600\/files\/shampoing-preparateur-liena-paris-la-genese-1l.png?v=1778059604","url":"https:\/\/wtvn56-ap.myshopify.com\/en\/products\/shampoing-clarifiant-lissage-professionnel-l-iena-1l","provider":"Paris Liss","version":"1.0","type":"link"}